How Can a Company Build Trust

 Trust is a vital concept in any company's success. Trust is the expectation of how a company will behave based on its word, promise, or statement. 

A company that has established a trusting relationship with its publics portrays: 

1)   Integrity
2)   Credibility
3)   Competence 

 How people around the world perceive trust today
Edelman Trust Barometer

How can a company build trust?

1)     Create set of values that define an company: For example, Zappos has created   a list of company core values that has been idolized in its industry. 

2)     Build and manage strong relationships based on trust: Research shows (Golin/Harris) that companies that have built long-term relationships based on trust are more likely to be financially unscathed by an economic downturn, than companies who don't.

3)     Embrace transparency: Open communication on the management end, is a leading catalyst to building trust and long-term relationships. 

4)     Make a commitment to contribute to society: A great way to build employee moral and community acceptance is to encourage employees to volunteer at a local charity or non-profit.


Here's a few more...  
Golin/Harris Trust Survey

1)     Assume responsibility and accountability for actions 

2)     Show compassion and concern

3)     Stick to code of business ethics

4)     Communicate openly and frequently with stakeholders

5)     Be involved in the community